One of the major issues that people who want to get started with "Data Science" or "Big Data Analytics" face is finding datasets that are both compelling and diverse enough to provide a useful playground for exploration. In this article, Ted Mallone shows how to accomplish this using an available data set.
http://blogs.msdn.com/b/tedmalone/archive/2015/05/30/creating-a-real-world-database-in-azure-for-advanced-analytics-exploration-part-1.aspx
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