As the argument rages on about what is the best way to reach out mobile shoppers through their devices, the most obvious answer seems to be the Beacon strategy that has been used immediately.
Having said that, there are areas that need to be carefully considered before a blanket solution is proposed. The article talks about some of the challenges that come alongwith a Beacon strategy.
http://www.forbes.com/sites/quickerbettertech/2015/08/24/why-targets-beacon-strategy-is-doomed/
As we see Beacon proliferation, we will need to look at fine tuning this strategy to come up with an effective final solution.
Having said that, there are areas that need to be carefully considered before a blanket solution is proposed. The article talks about some of the challenges that come alongwith a Beacon strategy.
http://www.forbes.com/sites/quickerbettertech/2015/08/24/why-targets-beacon-strategy-is-doomed/
As we see Beacon proliferation, we will need to look at fine tuning this strategy to come up with an effective final solution.
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